July 2, 2013

Case File #013.07.02: ALLURE

The verb allure evolved from the Middle English aluren, meaning “to entice” or “to seduce,” which was itself derived from the Old French aleurier, a falconry term that meant “to bait or lure.” The spelling of the English shifted to allure around 1400, though its meaning remained essentially the same—to this day, in fact, the verb still retains its original underlying connotations of emotional enslavement and carnal corruption—and the noun sense, meaning “the quality of being powerfully attractive or fascinating,” was first recorded circa 1550.

©2013 Michael R. Gates

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